Footfall Counting System

In years past, store traffic was a simple measure – the number of shoppers who entered the store – and traffic counts were critical in determining core retail metrics like conversion (i.e.; the percentage of shoppers who actually purchased, and calculates as the number of transactions divided by store traffic). Traffic only told the story […]

Buying a people counter is often considered a long term investment. It is now widely accepted that an accurate and reliable traffic count is a key metric in the world of retail and shopping centers. Most large retailers have at least one technology installed, and if you ask them, most would tell you they cannot […]

How Effective Are Beam Solutions as Customer Counters? The beam solution is the “original” method of counting traffic. Even today, beam solutions produce a reliable number and can obtain high accuracy, but their effectiveness is highly dependent on the following: Firstly, for a beam system to work, it needs a clear line of sight between […]